American Pearl and American Diamond want you to LOVE your jewelry. No, not just go “wow” when you open the box but instead take genuine ownership of every aspect of this jewel you’ve been anticipating so eagerly. This is a huge game changer in the jewelry industry. What American Pearl/Diamond has done is launch a new design program that let’s you customize your metals and gemstones in way that’s never been done before. Take the fabulous KOI ring above–those variations I designed myself through their exclusive “custom” program. Each iteration was inspired by the aesthetic of a high-jewelry house. Can you guess which one? The answers to that question are at the end of this post.
Creating your own diamond jewelry where you can select your gem cut, size, clarity, setting, and precious metal is another concept championed by American Diamond. What is so incredible about
this service is American Diamond’s transparency in the description of every detail relating to the purchase–such as the gold or platinum weight of the setting or the GIA cert provided for each gemstone. You can actually view the certificate online. The company may be contacted directly for consultation too.
On the horizon is a complete customization program called Dream Builder (right now it’s Jewelry Replicator). Working with 3D printing and CAD, any piece of jewelry, including vintage pieces, can be reproduced. So the one piece that you’ve always wanted–or lost along the way–can be created or recreated to your specifications. This program is for original designs only–so copying contemporary pieces from the collections of high-profile companies isn’t possible.
In addition to playing around with the custom program, I was given an opportunity to design a pair of pearl earrings for myself. I’m really looking forward to seeing them and when they do arrive, I’ll be happy to share a few pics…
Now for the answers to my little quiz:
1. inspired by Dior Jewelry
2. inspired by Van Cleef & Arpels
3. inspired by David Webb