The Pierre Arpels Watch 2012 video from Van Cleef & Arpels:
The jewelry house of Van Cleef & Arpels is known for their ever compelling narratives. What this fabulous French house does best is tell a story in gems, jewels, and watches.Their timepieces tick off the hours in a way that makes one want to linger just a bit longer on the dial. In a day and age when seconds are valued as global currency, a watch must tell more than time. It is a statement of personal style — of quiet confidence expressed in modern yet unassuming detail.
Pierre Arpels, one of the founders of Van Cleef & Arpels, was a man of exquisite refinement. His watch, the one he designed in 1949, wore exclusively, and refused to put into production, reflected his architectural bias towards pure geometry and simple, clean lines. The watch itself was ultra slim: thin enough to peek out from beneath a shirt cuff for a quick glance, and just as quickly return to its hiding place.
No matter the occasion, Pierre Arpels’ watch became a fixture on the social scene. The timepiece left an impression for its searing modernity. Arpel’s designed his watch with a matt white, perfectly round dial, precisely placed Roman numerals, long, slender hands, and black alligator skin bracelet. Even the bracelet is invisibly stitched together. Sleek in style, his watch spoke volumes about the man who sported it
Eventually Arpels agreed to make the watch for family members and a few lucky friends. In 1971, the watch, dubbed PA49, was put into production. The design became an icon of time keeping and is integral to the history of Van Cleef & Arpels. It’s newest version, a gorgeously re-invented avatar of its famous forebear, has the same white lacquer dial, the center of which is now hallmarked with VCA’s signature honeycomb pattern (taken from a gentleman’s formal, wing-collared shirt). The profile of the new watch is bevelled, making it even more discreet under the cuff. As with the original design, the watch appears to be floating on the alligator skin bracelet. The bracelet is crafted by hand, no seams or stitching are visible.
The Pierre Arpels watch 2012 mechanically winds, is equipped with a Piaget 830 P movement, and comes in two sizes: 38 or 42 mm. Crafted of rose or white gold, the watch’s crown is set with a diamond. For those who need just a bit more sparkle, there is a diamond version too.