Debunking Style.com’s “The Stylist” Jewelry Infomericials
December 7th, 2008After working out this slightly snow-dusted Sunday morning, I was cruising Style.com in a lazy way, kind of floating around a bit to find some unplanned afflatus (if they use something like VisTrac to monitor the site, sorry…I was not your typical surfer), and stumbled upon the infomercial-like advertising Conde Nast proffers as style advice under the very, cool, very slick, very reality tv savvy title, “The Stylist”. The clothing these hired guns (stylists) promote (the talented and affable Kate Young is among them) is from Dillards, and the jewelry is Tous. Kate’s language is too repetitive in the beginning of each segment, yet she has a practical down-to-earthiness about clothes that can be translated to anything in your closet that is similar in silhouette or trend.
The jewelry advice is another matter entirely. The segment devoted to silver and gold, hosted by stylists Masha Mandzuka and Anda Gentile (“celebrity” stylists), was utterly devoid of serviceable commentary. At one juncture, Anda mumbles, “…gold comes off as a little too bling-y.”
Uh-huh.
Yes, gold can be bright and on occasion, too playful for a daytime look, however there are women for whom a bold, glittery expression is an intrinsic part of their uniform. But textured gold is something everyone can wear and there are many, many options, from bloomed gold of the Victorian period to something contemporary and soft, like the buffed finish Gurhan jewels have, so I will have to agree to disagree with Anda about gold for daytime.
Then there was another silly discussion about silver, which the two women dismissed as too casual for evening, and more appropriate for daytime. Funny, no one in the Georgian period (1730−1830) thought so; diamonds were set in silver. When the technology for working platinum improved during the very early twentieth century, jewelry took on a whole different appearance; it was light, delicate, and set with white and watery-hued gemstones. Platinum is more rare (valuable) than gold, hence the idea that white metal is more formal than yellow followed.
The white metals, silver, white gold, and the whole platinum family (osmium, rhodium, platinum, palladium, iridium) are equally wearable, around the clock; each is a different shade of white (white gold is more white than natural platinum which slides towards grey) and so it pays to try on, peer into the mirror, and determine what you prefer. Most of the time, it really depends on what you are wearing and how that particular ornament looks on you. Pearls and gemstones change the perspective entirely, consider this, it adds yet another dimension to the overall picture. Again, texture levels the playing field here, experiment a little.
Please don’t be deterred from wearing a great piece of jewelry by purely objective or arbitrary advice. How you wear something is just as key as what you are wearing. What you pair it with, your hair and skin color, your clothing, and your personality all play an important part in the scheme of things. In the coming posts I will be talking about how to work what you already own in your jewelry box into current fashion trends. Now is the time to excavate those recesses and see what you’ve got. I’ll bet you will be surprised…
