Diane Love: Good Design, Whether Fine or Faux
April 16th, 2008News flash: Christies Rare Jewels and Gemstones auction I wrote about a few days ago is now on hold. This is no small development. To read more about it, go to The New York Times.
In the meantime, Sotheby’s spring sale this coming Thursday, April 17th, is abloom with color and important diamonds. There was one name in their catalog that piqued my curiosity: Diane Love. At first, I thought I had not heard of her; when I did a little investigation, I realized that it was her costume designs with which I was familiar.
Diane (pronounced Dee-Ann) Love was an Art History/Studio Art graduate from Barnard College in New York. Ethnic and classical motifs were among her favorites. Her early fine jewelry was created solely for her own enjoyment. Attractive and unusual, people began to ask where they could find similar examples of her bold and exotic ornaments. She eventually developed a collection of more than one-hundred and fifty unique pieces which were sold very successfully through Bergdorf Goodman. Each item was accompanied by a card that explained the art references and intricate details she had incorporated into the design.
In 1970, a friend offered up an innovative idea that, today, is commonplace (think H&M and Target): Why not create costume jewelry? And just as an aside, faux titan Erwin Pearl also began his career as a creator of fine jewels. So Diane knocked on the door of the Trifari Company, known for its conservative but high quality ornaments. They offered tasteful classics, such as chains, pearls and button earrings; these were the type of things Mamie Eisenhower would and did wear to the Presidential Inaugural Balls. Love’s creations proved to be a radical departure from the staid fare that the company had been producing.
Love set out to achieve authentic colors and textures for her costume designs; such accommodations on the part of Trifari had been unheard of. To their credit, the company gave her their full support. Fourteen karat gold plating was replaced by eighteen because Love wanted the metal to have the warm, slightly green, appearance of high karat gold. The materials that went into making costume jewelry were relatively inexpensive and freed her imagination to reproduce or adapt almost any jewelry technique or motif. However, function was important to her too. Necklaces had to hang precisely and earrings were made to fit left and right. All of these details were dictated by Love, who firmly believed in ease of comfort and wearability. Lastly, her pieces were packaged in vitrine-shaped, lucite boxes so that they could be viewed and enjoyed when not in use.
Diane Love was the first imported designer to work for the company; every jewel came with a tag that said “Diane Love For Trifari”. She did several collections for them, including watches.
